The advertising and marketing sector is constantly shifting. Industry regulators are adapting their rules and regulations to keep up with the times.
By working closely with marketing teams and external agencies, our team of advertising regulation lawyers are able to advise clients on regulatory compliance laws at every stage of the marketing process. From conception to publication, our regulatory lawyers take the time to listen and understand your business needs and communication values, coming up with relevant strategies to help your company thrive.
Whether you need clearance advice on new projects, or help in responding to or initiating regulatory investigations, our lawyers understand that brand reputation is critical to the success of your business. As such, we are dedicated to delivering ambitious, practical and cost-effective solutions to all clients that protect reputation, with the ultimate aim being to further boost marketing successes.
Clients of our advertising and marketing law team
With a strong track record of dealing with complaints made to the advertising regulator, ASA, as well as investigations led by the CMA, our lawyers are confident they can provide you with the best legal advice and support in this industry. Our team is equipped to advise leading brands across a range of regulated sectors, including:
Financial institutions
Retailers
Food and beverage businesses
Hospitality and leisure industries
Media and technology companies.
Our marketing lawyers routinely advise on the compliance of advertising campaigns, price promotions and environmental claims. Acting as an extension of in-house compliance teams, our lawyers work side-by-side with marketing teams and various other sectors to provide comprehensive legal advice to all clients.
Advertising and marketing regulation law services
Providing each client with in-depth commercial risk analysis and innovative strategies, we aim to provide holistic solutions to all advertising and marketing regulation problems, offering a variety of services including:
Providing an external copy clearance service to retailers, banks and insurance providers to allow for copy to be reviewed for compliance in a cost-effective and prompt manner
Helping in the drafting of terms and conditions for various prize draws and competitions
Offering regulation advice to household names in TV advertisements, programme sponsorships and radio campaigns
Guiding clients through environmental claim compliance with the Green Claims Code and associated legislation
Advising on the compliance of pricing promotions, offers and price comparative advertisements in alignment with consumer protection laws
Defending any complaints made to the ASA in relation to allegedly misleading or otherwise non-compliant marketing materials
Offering training workshops to client marketing and compliance teams, tailored to their specific needs and relating to a variety of advertising compliance matters.
Our familiarity with advertising and marketing businesses, combined with our extensive knowledge of surrounding regulations and legislation, means that we are able to deliver authoritative, risk-based advice that meets objectives and gets the results that businesses need.
Advertising and marketing regulations touch every industry. To stay compliant and maintain consumer trust, you need to be as watchful as a hawk, constantly adapting to the ever-changing landscape.
This means handling consumer data responsibly, ensuring transparency and consent, and making sure all claims are as solid as the foundations of a skyscraper.
Whether you need clearance advice on new projects or help responding to or initiating regulatory investigations, our lawyers understand that brand reputation is the be-all and end-all. We’re here to lend a hand on regulatory compliance laws at every stage of the marketing process from conception to publication.
Your team
Your advertising and marketing regulation team
With a strong track record of handling complaints made to the advertising regulator (ASA), as well as investigations led by the CMA and sectoral regulators like the FCA, our team is well-equipped to advise leading brands across various regulated sectors, including financial institutions, retailers, hospitality and leisure industries, and media and technology companies.
Want to make sure your advertising campaigns, price promotions, and environmental claims are compliant? We’ve got you. Acting as an extension of your in-house compliance and marketing teams is our style, offering up sound legal advice, commercial risk analysis and innovative strategies that make a real difference.
Here’s a snapshot of our services:
Providing cost-effective copy clearance for retailers, banks, and insurance providers
Drafting terms and conditions for prize draws and competitions
Offering regulation advice for TV ads, programme sponsorships, and radio campaigns
Guiding clients on environmental claim compliance with the Green Claims Code
Advising on compliance for pricing promotions and comparative ads
Defending against ASA complaints about misleading marketing materials
Offering tailored training workshops on various advertising compliance matters.
In need of an advertising and marketing regulations lawyer? Look no further.
At Womble Bond Dickinson we have an exceptional team of talented lawyers and business professionals who can offer guidance and find the solutions right for your business. We have both broad and niche expertise across all our UK and US offices.
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