Aug 05 2020
The unprecedented challenges posted by the COVID-19 pandemic forced many companies and their in-house legal teams to temporarily shelve their Brexit preparations in order to deal with the immediate threats posed by the pandemic. While COVID-19 remains an ongoing and serious concern for US operations, companies that also do business in the UK also need to put Brexit planning for their trademark portfolio back on the agenda. Having declined to request a further extension, the UK is set to exit the European Union on Dec. 31. Businesses need to prepare now in order to protect their trademarks in an uncertain global market.