From the immediate impression to the long-term growth, the brand of a company is its most valuable asset and the key to its success, therefore it is vital to protect your brand at all costs. Our team of brand protection lawyers are on-hand to help brands deal with a myriad of challenges, from copyright and trademark issues, to licensing, registration and regulatory compliance, and are here to help protect your brand at every stage of its lifecycle.
Brands must ensure that they market their business in a way that not only conveys their core values but also offers a unique and creative branding strategy to attract customers and stand out from the crowd. As cultural trends and technologies change, companies can face complexities in protecting their brand, often in issues of copyright infringement, cyber security and revenue loss. With a background in a multitude of different sectors, our multidisciplinary team of lawyers are able to provide brands with hands-on effective legal support and innovative solutions.
Clients of our Brand Protection Law Firm
Owning the rights to your branding is essential for company growth, therefore our lawyers are here to help clients identify what to protect, how to protect it and put in place effective strategies to ensure future protection. Our team of brand protection lawyers are dedicated to providing this support from all areas of intellectual property law to brands from a wide variety of sectors, including but not limited to:
Start-ups and independent businesses
Consumer products
Retail
Food and beverage institutions
Hospitality
Financial services
Energy
Real estate businesses.
Brand Protection Law Services
By working closely with clients, our brand protection solicitors are able to anticipate the needs of businesses in order to help them build up an effectively protected brand portfolio. To achieve this, our lawyers offer a wide range of services for brand protection clients including:
Advising on trademark registration to avoid copyright infringement
Filing and prosecuting trademark applications
Guiding brands through the registration process to ensure legal protection
Handling oppositions and invalidity actions
Helping to conduct clearance searches and monitoring infringement
Implementing brand licensing structures
Working on global filing strategy to protect well-known brands
Advising on brand misuse and enforcement, in physical and online marketplaces
Offering advice on all matters of cyber-security and privacy for brands that operate online
Representing clients in company and domain name disputes
Managing international filing strategies for brands operating globally
Advising on establishing anti-infringement protocols within companies.
What is a brand? Some say it's a name, symbol or logo; others say it’s the prestige or reputation attached to a business; others may say a "brand" represents the values and ethics of a business; and some may argue it’s the promise of quality of the goods and services.
Our team knows that a business' "brand" is often a combination of all those things, and putting in place effective strategies is key to ensuring your brand is protected. But where do you start?
Building a brand that resonates with customers takes time and resources, and can become a key asset in standing out from the crowd. Brand protection strategies are vital to make the most of your investment.
The best strategies are multi-faceted and think about the potential for development and growth under the brand. Our advisors are on-hand to advise on issues including copyright, designs and trade marks, registration and maintenance, licensing (including franchising), monitoring and enforcement, reputation management and regulatory compliance. We're here to help protect and monetise your brand at every stage of its lifecycle.
Your team
Your brand protection team
If you’re new to brand protection, or just need some specialist support, our team is all ears. We’ll roll up our sleeves and work with you to implement a brand protection strategy.
This may include:
Trade mark prosecution and registration: Navigating the process of securing registered protection for your brand, nationally and globally
Oppositions and invalidity actions: Handling potential challenges to your brand diligently and effectively
Licensing structures: Optimising your brand’s potential and creating new opportunities
Monitoring and enforcement: Keeping an eye out for competitor activity, potential threats and protecting your brand through swift action
Portfolio management: Ensuring you have the right brand protection in place where you need it
Protection protocols: Strengthening internal processes for brand ideation, development, registration, monitoring, monetising and enforcing.
Our experience spans a range of sectors including consumer products, retail, food and drink brands, hospitality, financial services, energy, and real estate. From start-ups and independents to internationally-renowned companies, a strong brand protection strategy can help your business flourish.
Armed with both legal know-how and commercial experience, our team of experts loves to get to know your business plans so we can anticipate your specific needs and how your brand will grow. Working with us as part of your team will give you peace of mind that your brand is protected throughout your organisation’s journey.
In need of a brand protection lawyer? Look no further.
At Womble Bond Dickinson we have an exceptional team of talented lawyers and business professionals who can offer guidance and find the solutions right for your business. We have both broad and niche expertise across all our UK and US offices.
Barbour as exclusive portfolio manager for the fashion brand’s global trade marks and designs
Decathlon to obtain design registration and executed design protection strategy in the UK
English Heritage on management of its global trade mark portfolio
Spirit of Yorkshire providing trade mark protection and portfolio management services
TreviPay providing intellectual property protection and enforcement globally for the automated payments and invoicing processor
Vetements Group AG, a French luxury, high-end fashion brand in a number of trade mark opposition and invalidation actions against a UK entity with links to a counterfeiter in China
Testimonials
‘Hands on, down-to-earth and highly knowledgeable about IP matters."
Legal 500 2025
"Always deliver easy to understand advice on IP, trademarks, copyright, and design matters."
Legal 500 2025
“Lovely people to work with, great attention, good and strategic advice, a very good counsel.”
Legal 500 2024
“Swift handling of cases sent to them. Cost-efficient and pragmatic recommendations and handling of cases.”’
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