Womble Bond Dickinson (WBD) has advised Puma Private Equity, part of independent investment group Shore Capital Group, on an equity investment into premium cycling brand Le Col.
Headquartered in London, Le Col is a global company that designs, produces, distributes and sells cycling clothing to retailers, cycling clubs and direct to consumers in over 50 countries. The company was founded by Yanto Barker and recently signed global cycling and style icon, Sir Bradley Wiggins to become its lead brand ambassador and launch his own Le Col range. The investment from Puma will help accelerate the future growth of the business.
Leon Miller of WBD said: "We're delighted to have advised Puma Investments' private equity team on this significant transaction and look forward to working with Puma again as it continues to grow its investment portfolio."
Ranking in the UK's top 20 law firms, WBD provides legal expertise in eleven key sectors from across eight offices in the UK, including London and 18 offices in the US. The firm has a large corporate practice in the UK advising national and international clients on a broad range of corporate transactions, particularly M&A, IPOs, private equity investments as well as growth and development capital fundraisings.