Womble Bond Dickinson (WBD), has advised Puma Private Equity on its £3 million investment into Influencer, the leading marketing platform. Influencer will use this funding to drive new innovations within its platform and expand its global presence – doubling headcount and opening its first US office in New York, with expansion planned to the West Coast over the next year.
Puma Private Equity provides growth capital between £2 million and £10 million to small and medium sized businesses across all sectors and regions of the UK. As well as financial investment, Puma also partners with management teams to accelerate growth and help businesses achieve their potential.
The corporate finance team at WBD has advised Puma Private Equity for the third time in the last 12 months, previously advising them on investments into Dymag Group and Le Col. The team at WBD was led by corporate finance partner Leon Miller who was assisted by Associate Alex Fergus.
"We are pleased to have advised one of our longstanding clients on another investment, this time into a leading marketing agency with an exciting future ahead. I would like to thank the team here at WBD and the team at Puma for their continued support."
Tommy O'Sullivan, Managing Director of Puma Private Equity, said:
"With its disruptive approach, strength of technology and creator credentials, Influencer is ideally placed to continue its explosive growth. We would like to thank Leon and the team at WBD for assisting us with the completion of this deal. It will allow for us to help Influencer achieve their aggressive goals for the business over the coming years."
Ranking in the UK's top 20 law firms, WBD provides legal expertise in eleven key sectors from across eight offices in the UK, including London, and 18 offices in the US. The firm has a large corporate practice in the UK advising national and international clients on a broad range of corporate transactions, particularly M&A, IPOs, private equity investments as well as growth and development capital fundraisings.