The retail fashion industry is transforming at light speed and only those that adapt and innovate will survive. That means protecting and building on established brand value and executing business strategies that can react quickly to shifts in consumer, manufacturing, and real estate trends. That’s why so many global brands turn to Womble Bond Dickinson, we know where your industry is today and where it will be tomorrow.
Our lawyers have earned the respect of national and international fashion retailers by advising them across a range of legal matters. This includes those particularly significant to your industry such as IP portfolio management, defending trademarks, real estate agreements, labeling, and advertising and other marketing programs including sweepstakes and promotions. Our lawyers also provide antitrust guidance around pricing and marketing and advertising. As the industry moves from brick and mortar to the internet, we’ve worked closely with clients to help establish their brands online.
Your industry demands legal counsel that doesn’t rest on yesterday’s accomplishments. In addition to staying connected with our clients, our lawyers also embed themselves in the Fashion Retail industry through participation in trade associations.
From manufacturing, brand protection, advertising, marketing, product regulatory, supply chain issues and research and development through to property, corporate, commercial and employment advice our team will advise you across the full spectrum of your business' needs.