Womble Bond Dickinson (WBD) has advised Keswick Flooring Ltd, a subsidiary of Europe's largest retailer of carpets, flooring and beds, Nestware Holdings Ltd, which also operates Carpetright, on its acquisition of the business and assets of two companies Flooring Megastore Ltd and Contemporary Trade Flooring Ltd.
Flooring Megastore, a pure play online flooring retailer, launched its website in 2013 and is now one of the largest flooring libraries online in the UK. This is in addition to its purpose built design studio in Aylesford, Kent. The acquisition allows Keswick Flooring to expand its online flooring presence and offering. Contemporary Trade Flooring, launched in 2006, operates a direct to trade customer proposition in the South East of England. This addition will extend Nestware's reach into the commercial flooring space and offer valuable synergies in buying and channel diversification.
The WBD team advising on the transaction was led by corporate managing associate Stacey Hall with partner expertise from Simon Watts. This is the second transaction the firm advised the Nestware group on in recent months, with WBD also acting for Nestware, on its acquisition of Keswick Flooring in September 2020.
Simon Watts of WBD commented:
"It's great to continue to build our relationship with Nestware and support the group in its growth strategy. Once again our strong sector expertise in Retail & Consumer enabled us to deliver this exciting new acquisition with all parties delighted with the outcome."
Patrick Stirling-Howe, Chief Financial Officer for Nestware Holdings and Keswick Flooring added:
"This is a great acquisition to continue to grow our digital flooring offering. We are excited by the opportunity to build on this strong brand.
"WBD again provided excellent transactional support and corporate and sector expertise. The commitment of the team enabled the transaction to be concluded smoothly to the satisfaction of all involved."
Ranking in the UK's top 20 law firms, WBD supports clients with their regional, national and international growth strategies. The firm has a large corporate practice in the UK advising clients on a broad range of corporate transactions, particularly M&A, IPOs, private equity investments as well as growth and development capital fundraisings.
WBD's Retail & Consumer sector team advises many of the world's best-known consumer brands and retailers across a full range of national and international legal issues. Clients in the UK include Kingfisher Group, Colgate-Palmolive, Whitbread (Costa Coffee), Post Office, Specsavers and New Look. In the US, clients include Krispy Kreme Doughnuts, Inc., Reynolds American, Inc., Lowe's Companies, Inc., and Hanesbrands Inc