There is little doubt that streaming radio has become a way of life for millions of listeners. But how can radio stations monetize streaming audio? To date, streaming has not been a profitable enterprise for radio stations.
John Garziglia examines the streaming subject at Radio Ink, both looking at the current landscape and the future of where streaming might take over-the-air radio stations. In particular, he takes a look at how radio broadcast station streaming rates may be set.
John Garziglia represents radio and television broadcasters, offering personalized assistance in all areas of communications and telecommunications law including transactional and contract negotiations for broadcast station mergers and acquisitions, the securing of financing, governmental auctions of new frequencies, license renewals, new stations applications, facility changes, facility upgrades, licensing, and compliance with FCC rules, regulations and policies.
Follow John Garziglia on Twitter at @JohnGarziglia.