WASHINGTON, D.C.—The $8.5 million settlement iHeart Radio made in a texting lawsuit has radio stations taking a hard look at potential Telephone Consumer Protection Act (TCPA) violations.

With that in mind, Womble Carlyle Telecom attorney Gregg Skall discussed texting pitfalls with Radio + Television Business Report.

“We all recognize that broadcasters are challenged to adopt new media and find ways to adopt and monetize their new ‘multiplatform’ models.  But they have to be careful,” Skall said.

Click here to read “Texting Pitfalls to Avoid” in Radio + Television Business Report.

Gregg Skall represents broadcasters and other parties in their regulatory dealings before the Federal Communications Commission and in their commercial business dealings. He serves as Washington Counsel to several state broadcaster associations. He also works with telecommunications companies and with radio device manufacturers to obtain FCC approvals and to assure regulatory compliance. Skall is a frequent author on broadcasting and the law and is published in All Access, where his column “FCC Uncensored” is a regular feature.

Follow Gregg Skall on Twitter at @commlaw