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Strong personal relationships are critical to client satisfaction and law firm business development. Clients need and seek trusted advisors who provide solutions relevant to their businesses. With that in mind, in 2015, Womble Carlyle’s Client Development Department launched a comprehensive multi-platform, multi-media campaign with one goal in mind – Get to Know Us.

The Get to Know Us campaign has earned Platinum honors in the Association of Marketing & Communications Professionals’ 2016 AVA Digital Awards program. Womble Carlyle competed alongside marketing agencies, corporations, universities and non-profits for AVA Digital Awards honors from all over the world. The firm was honored in the Digital Marketing Campaign category.

The campaign included:

  • Six high definition videos for distribution online and via National Public Radio digital properties. The videos allowed clients and prospective clients to learn more about the personalities and personal interests of Womble Carlyle attorneys, thereby deepening awareness of the firm’s attorneys and personal qualities. Participating attorneys were Jackie Camp, Brent Clinkscale, Chris Geis, Sarah Keefe, Claire Rauscher and Chittam Thakore.
  • Radio spots on NPR affiliates in Womble Carlyle’s footprint.
  • An extensive paid Google Adwords campaign, plus digital ads on NPR’s Web and mobile properties.
  • Print and Web ads for the Association of Corporate Counsel Docket magazine
  • A lighthearted social media campaign, asking attorneys and staff members to share photos with their pets.

The honor is the Client Development Department’s 13th national or regional award since the department became fully staffed in 2003.

The Get to Know Us campaign was led by Womble Carlyle Creative Director Heather Allison, under the guidance of Chief Sales & Marketing Officer Steve Bell, with contributions from Copywriter Bruce Buchanan, Director of Digital Media Aden Dauchess, Communications & Media Manager Brian Ewing, Director of Media & Public Relations Russell Thomas, Digital Media Editor Marty Schlesinger and former Graphic Designer Tori Sprankel.

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#gettoknowus

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