Chief Strategy Officer Bill Turner to Oversee Business Intelligence, Client Service Teams; Joins Horne in Leading Redefined Client Development Approach
ATLANTA—Veteran marketing and client development professional Ashley Horne has joined Womble Bond Dickinson (US) LLP as the firm’s Chief Marketing Officer. In this role, Horne oversees the firm’s Marketing, Creative, Communications and Digital teams and reports directly to firm Chair & CEO Betty Temple.
Horne brings a strong and varied background in content marketing, communications and media, and digital activation strategies – all within the professional services industry. She comes to Womble Bond Dickinson from North Highland, a management consulting firm based in Atlanta, where she served as Global Marketing Vice President. At North Highland, Horne was responsible for developing and activating the company’s integrated marketing strategy. She also previously served in marketing leadership roles at KPMG US and the American Cancer Society.
“With new office openings in Boston, Los Angeles, Orange County, and Houston, Womble Bond Dickinson is a fast-growing firm, with an exciting transatlantic presence. The firm’s array of forward-looking practices in the country’s premier cities for innovation is a CMO’s dream. I’m excited about joining a firm with such a compelling story and to help us continue our upward momentum,” Horne said. “We have the opportunity to share insightful thought leadership that highlights our innovative ways of delivering services. One of my top priorities is to provide our clients with valuable perspectives and insights into the industries and communities we serve.”
Bill Turner, Chief Strategy Officer for Womble Bond Dickinson said, “With the firm’s evolution from a super-regional law firm in the Southeast and Mid-Atlantic to a transatlantic law firm with more than 1,100 lawyers, we are adding a tremendous leadership talent in a critical area—helping our clients understand the wide array of resources and skillsets that can help our clients accomplish their goals. I look forward to working closely with Ashley to help both our clients and the firm succeed.”
“Ashley will bring value to our clients through better listening, more robust communications, and focused, value-added thought leadership content that will inform and engage our client audiences,” Temple said.
She added, “Womble Carlyle, and now Womble Bond Dickinson has always been known as a pioneer in marketing and business development strategies. We look forward to continuing that legacy with fresh new ideas for the modern marketplace.”