For over 20 years, Pete Bromaghim has been a trusted brand builder and protector, for both companies and individuals. He represents well-known and emerging companies in trademark and copyright matters, and strategizes with them on global enforcement and licensing.
His clients cover nearly every field, but Pete has particularly deep expertise in entertainment and new technology matters, and with companies at the intersection of the two. He also represents prominent personal care, cosmetic, apparel, and nutrition brands, as well as celebrities and musicians in the protection of their personal brands.
Pete’s transactional practice covers agreements of all kinds, from negotiating licensing and endorsement agreements on behalf of brands and creators, to advising entities on using and acquiring third-party IP rights.
Pete also handles contentious IP disputes for clients of all sizes, including numerous opposition and cancellation matters before the US Trademark Trial and Appeal Board, global enforcement and anti-counterfeiting actions, and federal litigation.
Pete began his career as a trademark examining attorney at the US Patent and Trademark Office. He is a frequent speaker on trademark law, branding, and best practices, and is ranked in the World Trademark Review 1000 - The World's Leading Trademark Professionals. He has served on INTA’s Right of Publicity committee, and as a member of the Executive Committee of the California Lawyers Association’s Intellectual Property Section.
Representative Experience
Any result the lawyer or law firm may have achieved on behalf of clients in other matters does not necessarily indicate similar results can be obtained for other clients.
- Negotiated license of California-based vintage apparel company to global mass-market clothing retailer.
- Managed global trademark portfolio of sports apparel company and played central role in the multi-million dollar sale of its IP assets.
- Defended challenge to trademark of well-known musical celebrity based on asserted likelihood of confusion with audio equipment manufacturer, in matter before European Court of Justice (CJEU).
- Invalidated European Union trademark registration of a competitor on “bad faith” grounds, based on client’s use of the same mark in the US and awareness abroad.
- Secured transfer of 17 domains used by counterfeiters to client, by way of single consolidated UDRP proceeding against multiple domain owners.
Honors & Awards
- Named to World Trademark Review 1000 – The World’s Leading Trademark Professionals, 2023 - Present
Thought Leadership
- Co-author, "Brands and Influencers Beware: Popular Songs on Social Media at Heart of Copyright Infringement Lawsuit," The Licensing Journal, January 18, 2024
