Related insights: Advertising and Marketing Regulation


Generic + Generic = Protectable? The Supreme Court Opens Door for Generic Terms Combined with Generic Domain Suffixes to be Registrable in Booking.Com Decision

Jul 02 2020
For eight years, travel website and the US Patent and Trademark office have been embroiled in a dispute over trademarking the company’s name. The US Supreme Court settled the controversy—and opened the door for other companies to trademark formerly generic names—with its June 30 decision in favor of