The COVID-19 pandemic and resulting economic shutdown has impacted the daily lives of nearly every person on the planet. So it isn’t surprising that trademark offices across the globe have seen a number of filings to protect terms relating to “COVID” and “Coronavirus”.
Womble Bond Dickinson attorneys Nicholas Hawkins (US) and Rose Smalley (UK) take a transatlantic look at these pending applications in a new article published by Law360. In the article, Hawkins and Smalley examine trademark applications filed in the European Union, UK and US, and forecast some of the hurdles these applications may face. Many of these filings are related to medical treatment and diagnostic businesses. But plenty of trademark filings also have been made for COVID-19 commemorative clothing.
Specifically, they answer such questions as:
- When did the filings begin?
- What marks are being filed? And
- What problems might these applications face?