Sweepstakes and Promotions

In our Interactive Gaming Practice, we assist clients with sweepstakes daily. Our lawyers can help you design and structure sweepstakes promotions, draft official rules, and comply with the requirements of all 50 states and third-party platforms, such as Facebook.

Sweepstakes Support and Services

Sweepstakes Promotion Design and Structural Analysis 

With decades of experience, we excel at designing lawful and effective sweepstakes. One of the most common sweepstakes models allows participants to gain entry by purchasing a promotional product or service OR entering the sweepstakes for free via an Alternative Method of Entry ("AMOE"). We analyze the design and structure of our client's proposed sweepstakes to avoid or mitigate potential liability, including ensuring equal dignity for users entering via the AMOE.  

State Bonding and Registration | Third-Party Platforms

While most states have standard requirements for sweepstakes involving disclosures, winners' lists, terms, and conditions, other requirements are unique to specific jurisdictions. For example, a few states have bonding and registration requirements when the prize value exceeds a certain amount.  Also, those who conduct sweepstakes promotions on third-party platforms, such as Facebook, must comply with the platform's policies and other requirements. As interactive gaming lawyers, we are very familiar with guidelines like these and can assist you in complying with state and third-party platform requirements.

Official Rules

The official rules of sweepstakes are just like any other binding contract, only with a potentially unlimited number of users. Without clarity and precision, the official rules expose sweepstakes operators to serious liability, including civil lawsuits (class action or individual) and government actions by state attorneys general and the FTC based on consumer protection issues. Drafting unambiguous and precise official rules helps to ensure a better patron experience while limiting liability risks.