Ashley specialises in consumer and regulatory law.

He is experienced in advising in respect of a broad range of compliance issues including issues of consumer protection, trading law, product safety and packaging, advertising and marketing, health and safety, and food law. He has particular experience in the retail sector and is frequently instructed by UK national retailers to advise and deliver workshops in relation to compliance issues, as well as advising at board level on forthcoming regulatory changes and their impact both strategically and operationally.

Ashley also acts for businesses under investigation and/or facing enforcement action from regulators such as the ASA, HSE, Trading Standards and Environmental Health. His experience includes defending proceedings following fatal and other workplace accidents, food poisoning and other food hygiene issues as well as handling investigations in respect of unlawful sales and pricing practices, and defective products. Ashley also acts on behalf of the HSE in the prosecution of health and safety matters and factors this experience into his advice to clients.

Ashley is an executive member of the Trading Standards Institute Business Members Group.

Experience
Examples of experience include advising:
  • National retailers in respect of product safety issues, including product recall and withdrawals, and acted on their behalf in defending enforcement action in respect of various matters concerning unsafe children’s clothing, toys and cosmetic products
  • Various household brands in respect of the compliance of marketing campaigns and sales promotions with UK advertising, pricing and consumer protection rules and regulations
  • Food and drink businesses in respect of the lawfulness of nutritional and health claims made in respect of various products and the compliance of a new product ranges with food labelling legislation
  • Various businesses in relation to the compliance of consumer facing terms and conditions and policies with changes to consumer protection laws including the Consumer Contracts Regulations 2013 and Consumer Rights Act 2015
  • Acting on behalf of businesses facing enforcement action brought by the HSE (following fatal and non-fatal workplace incidents) and local fire authorities in respect of health and safety failings as well as enforcement action by local authorities in respect of food safety and hygiene issues.
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