News
To celebrate International Innovation Week, the Greenville office took a field trip Package InSight, a WBD client that has offices just down the street .
This company is a collaborative effort between Clemson University’s Packaging Science department and private industry. Through various biometric studies including, but not limited to, eye tracking, facial coding and skin response, this company studies human behavior and helps provide its clients data on how consumers are reacting to current packaging or prototype packaging, be it the graphic design on the product or the design of the product. Package InSight assists clients in various fields from food to the automotive industry.
