Joyce works with clients to resolve antitrust and consumer protection issues that arise in a variety of business contexts. She has broad experience in matters involving alleged unfair or deceptive advertising and marketing, horizontal and vertical restraints of trade, exclusive contracting, internet privacy and compliance with trade regulation rules.

Joyce’s practice is informed by twelve years of law enforcement and senior advisory experience at the Federal Trade Commission. During her tenure at the FTC, Joyce was responsible for enforcing federal laws prohibiting unfair and deceptive practices in the advertising and marketing of consumer goods and in the provision of financial services. She served for nearly five years as an attorney advisor to Commissioner Deborah K. Owen. In that capacity, Joyce participated in deliberations at the highest level of the Commission, involving statutory interpretation of consumer and antitrust laws, setting enforcement policy and determining appropriate remedial relief. Also during her tenure in the FTC's Office of General Counsel, Joyce successfully led a task force to streamline and increase efficiency in the agency's adjudication procedures.

    Experience

    Any result the lawyer or law firm may have achieved on behalf of clients in other matters does not necessarily indicate similar results can be obtained for other clients.

    • Represented international retail client before state attorney general to obtain dismissal of civil investigation related to substantiation of product advertising.
    • Advised food service client concerning compliance of website with Children’s Online Privacy Protection Act.
    • Provided advice in varied contexts regarding clients’ compliance with Federal Trade Commission Rules and Guidelines.
    • Assisted major health services client with interpretation of Non-Profit Institutions Act on pharmaceutical pricing issue.
    • Provided significant counseling on cutting-edge issues in antitrust cases.

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    Contact information

    +1 704.331.4956
    joyce.plyler@wbd-us.com
    +1 704.343.4860

    Bar admissions

    District of Columbia, 1984
    North Carolina, 1996

    Education

    • J.D., 1983, Emory University School of Law
      • Associate Managing Editor, Emory Law Journal
      • Teaching Assistant, Research, Writing and Advocacy Program
    • M.A., History, 2010, Winthrop University
      • Certificate in Nonprofit Management, 2015, Winthrop University
    • B.A., 1980, Winthrop University
      • Book and Key
      • Phi Kappa Phi Honor Society
      • cum laude