In the first episode of the Womble Whiteboard series, Mark Newberg, the firm’s Director of Impact Strategies, asked “What is Impact?” In part 2, the question is, “Where is Impact?”

The answer is that Impact is hidden in plain sight. Impact touches on such diverse sectors as agriculture, education, energy/environment, financial services, health, housing/community development, waste & water and good jobs.

The Impact Economy consists of for-profit, non-profit and governmental entities using proven management practices to harness the positive power of business to address endemic social issues. With a rapidly expanding market and an increasing number of participants, the idea of “impact” as an economic force has hit the mainstream. Womble Carlyle’s Impact Economy Team helps entrepreneurs and investors do good while doing well.

Also, please share your best examples of the Impact Economy on Twitter, using the hashtag #HiddenInPlainSight. Newberg will discuss some of those examples in a future Womble Whiteboard.

This is the second in a series of Womble Whiteboard videos. Stay tuned for future installments.