Aug 07 2020

Once again, a Womble Bond Dickinson team has helped Frontier Growth negotiate and close a successful growth equity platform investment. Frontier Growth has made a significant equity investment in ServiceTrade, a Durham, NC-based provider of commercial field service management software.

D. Scott Anderson was the overall deal manager and relationship partner for this acquisition, in which over 20 members of the Womble Bond Dickinson team contributed. Other key Womble Bond Dickinson corporate team members involved in the transaction included Matar Diouf, Julie Epperly, and Jake Rifkin.  Benefits partners Vivian Coates and Andy Coburn, employment partner Theresa Sprain, intellectual property attorneys Taylor Ey and Mike Tobin, and tax partner Mark Wiley also played integral parts in the overall transaction.  

Founded in 2012, ServiceTrade is a rapidly growing company with more than 500 customers across the fire protection, mechanical, and electrical industries. Company officials say the partnerships with and capital infusion from Frontier Growth and Bull City Venture Partners will allow ServiceTrade to pursue its aggressive growth strategy. CEO Billy Marshall told the Triangle Business Journal that he hopes to build ServiceTrade into a $100 million company in the next six to eight years.

Frontier Growth supports the growth of software companies that have $8 million to $25 million in revenue by deploying both investment capital and operational expertise. In recent years, the Womble Bond Dickinson team has also guided Frontier’s successful investments in MediaRadar and GovQA.

Click here to read Frontier Growth’s press release on the ServiceTrade investment.