Following Womble Bond Dickinson's nomination, last week for four Legal Week Innovation Awards, the firm has been shortlisted in the Business Services Team of the Year at the 2018 Lawyer Awards.
The nomination acknowledges Womble Bond Dickinson's Business Development team in the UK who – following the announcement of the combination between UK firm Bond Dickinson and US firm Womble Carlyle – led the launch of the newly combined firm, creating and bringing to life a new brand in just five months.
In order to create a brand that would take into account the disparate needs of the US and UK markets, the team had to undertake extensive client research on both sides of the Atlantic to develop an own-able and authentic brand strategy and the creation of a distinctive new corporate identity.
In very little time, printed marketing collateral, digital applications, exhibition panels, signage, merchandise, and stationery had to be developed ready for Day 1 across all 24 UK and US offices.
The Lawyer Awards recognize the firms that demonstrated excellence in their work over the past year, and that have truly set themselves apart from the rest of the legal industry. The ceremony will take place on Tuesday 26 June at the Grosvenor House Hotel, Park Lane in London.