In an increasingly competitive marketplace, successful law firms are those that have a sales culture—a culture that has been in place at Womble Carlyle for years.
Legal marketing and business development consultant Heather Suttie of Heather Suttie & Associates writes about the need for sales in the business development pipeline. She quotes Womble Carlyle Chief Sales & Marketing Officer Steve Bell, who says sales and marketing professionals should work closely with attorneys.
“Relationships initiated and advanced by salespeople should be transferred to lawyers as quickly as possible,” Bell said. “Client developers can move on to the creation of new relationships. Lawyers can deliver extraordinary client service.”
Click here to read the full article, “Sales Glue: Market Erosion and Survival of the Innovative Means Adopting a Sales Culture.”