LAS VEGAS—Womble Bond Dickinson attorney Peter McLaughlin will speak on advanced advertising and marketing technology issues as part of the International Association of Privacy Professionals (IAPP) Privacy. Security. Risk. 2019 Conference.
Adtech and martech are different, yet they’re converging fast and carrying with them unique data privacy management challenges. The coming together of these two technologies is creating new, advanced data use cases. They provide business opportunities and innovative consumer benefits, but also increased responsibilities for privacy professionals. These include the use of powerful “first party” consumer personal data including purchase history, location, hashed credit cards, CRM onboarding/cross-device linking, and data-driven TV.
The panelists will discuss:
- The difference between adtech and martech;
- Emerging issues in the adtech and martech sectors; and
- How privacy professionals are managing the potentials and obligations of new tools and trends.
McLaughlin will be joined in the discussion by Vivek Narayanadas, Associate General Counsel and Data Protection Officer at Shopify, and Colin O'Malley, Founder of the Lucid Privacy Group. The IAPP Privacy. Security. Risk. 2019 Conference takes place September 24-25 in Las Vegas.
Peter McLaughlin is a Privacy & Data Security attorney who advises clients with respect to a broad range of technology transactions, privacy and security issues. While maintaining a broad privacy practice, McLaughlin focuses on innovative uses of data, especially with the life sciences and digital health sectors. He also guides clients in their domestic and international handling of personal information; new product development; and the assessment of legally defensible cybersecurity programs.