CHARLESTON, S.C.—The smartphone revolution has changed the question of “Brick-and-mortar stores or online shopping?” Via mobile devices, shoppers now can research products and compare prices online while in a store.

Womble Carlyle Commercial Real Estate attorney Morris Ellison writes about these consumer trends in the current issue of Southeast Real Estate Business magazine. He said retailers must adjust to this new reality and synchronize their online and storefront retail efforts. Rather than view them as separate operations, Ellison said they must be components of a unified sales approach.

In addition, Ellison said retailers need to update their metrics to more accurately reflect the way smartphone-connected shoppers do business.

Click here to read “Smartphones, Showrooming Impact Costs” in Southeast Real Estate Business

Morris Ellison represents local, national and international investors, lenders, and real estate developers in the development, financing and disposition of commercial properties and other assets. Ellison has experience in a variety of complex real estate and business-related issues including the development of several mixed-use projects, real property tax appeals, entity disputes and structuring and complex foreclosures and workouts. He leads Womble Bond Dickinson’s Israel Team and practices in the firm’s Charleston office. Connect with Ellison on LinkedIn.