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Congratulations to @WBD_US Gold winner in the Best use of Twitter - USA category at the @Citywealth #BMRAWARDS 2019
Womble Bond Dickinson (US) launched in 1876 – the same year Alexander Graham Bell received the first patent for a telephone. Those early Womble Bond Dickinson lawyers frequently communicated with clients via hand-written notes and letters.
Technology has evolved greatly since then, but the need for lawyers and law firms to communicate remains unchanged. Womble Bond Dickinson has embraced new communications tools as a means to improve client service, and now, the firm has been recognized for its innovative and effective use of social media.
Womble Bond Dickinson took home the Gold for Best Use of Twitter-USA in the 2019 Brand Management & Reputation Awards, presented by Citywealth Magazine. Katie Briel, the firm’s Digital Marketing Manager, oversees the firm’s social media accounts and is responsible for developing Womble Bond Dickinson’s overall social media campaign.
Some of the highlights of the firm’s Twitter program include:
- Sharing attorney-created content to a broader audience in real time;
- Coordinating transatlantic social media campaigns with the firm’s UK offices (@WBD_UK), including a 2018 Twitter campaign highlighting women in science and intellectual property;
- Spotlighting the firm’s efforts to promote diversity and inclusion; and
- Informing clients, colleagues and other interested parties about the many developments in the firm’s 19 US offices.
“Twitter is a great tool for modern business communications. Business moves at such a fast pace, and with Twitter, you can deliver information to a worldwide audience and receive feedback instantly,” Briel said. “We have made Twitter and other social media platforms a focus of our overall communications program, and we are honored to be recognized for these efforts in the Brand Management & Reputation Awards.”
Womble Bond Dickinson Chief Marketing Officer Ashley Horne said, “Womble Bond Dickinson attorneys are always looking for new and better ways to serve clients. Likewise, we in the Client Development Department strive for innovative and effective ways to assist our attorneys in their client service efforts. Our award-winning social media program is an example of how we are here to help the firm and its clients.”
The 2019 Brand Management & Reputation Awards “highlight outstanding work in the internal business development function supporting the wealth management industry.” This year’s contest received more than 200 submissions. Honorees were recognized at a June 19 event in London.
