AUSTIN, TEXAS—When it comes to political advertising, it pays to know the rules. Broadcasters need to be up to date on the FCC’s often complex political broadcast regulations.
With that in mind, Womble Bond Dickinson attorney Gregg Skall recently gave a free 90-minute Political Advertising Webinar to members of the Texas Association of Broadcasters. Skall discussed such topics as:
- Rates for political ads;
- Candidate access;
- Uses and the four newsroom exemptions to the use rule;
- Proper sponsorship identification; and
- Record-keeping for the station’s online political file.
Click below to watch Gregg Skall’s Texas Association of Broadcasters’ Political Advertising Webinar:
Skall also gave a similar presentation to the Minnesota Broadcasters Association recently.
Gregg Skall represents broadcasters and other parties in their regulatory dealings before the Federal Communications Commission and in their commercial business dealings. He serves as Washington Counsel to several state broadcaster associations. He also works with telecommunications companies and with radio device manufacturers to obtain FCC approvals.