BALTIMORE—In the brokerage industry, the Broker Protocol is a voluntary agreement outlining when and how departing advisors may ask clients to transfer their business. The Broker Protocol is intended to limit costly battles between brokerage firms over top clients.
However, industry giants Morgan Stanley and UBS recently withdrew from the Broker Protocols, leading many to speculate that the voluntary standards may be abandoned entirely. Womble Bond Dickinson’s Victoria Bruno explores the latest developments—and the future of the Broker Protocol—in a new article titled “The Broker Protocol: End of an Era?”
Bruno’s article recently was published by the Association of Corporate Counsel Baltimore Chapter in the FOCUS newsletter.
Click here to read “The Broker Protocol: End of an Era?” by Victoria Bruno.
Victoria Bruno is an experienced business litigator who has handled every stage of civil litigation through trial and appeal in state and federal court around the country. She regularly counsels clients on issues involving reputation management and corporate social responsibility. Bruno has represented major US retailers, manufacturers, and insurers in a variety of business disputes involving breach of contract, fraud, professional malpractice, deceptive trade practices and discrimination.