When prospective clients look to hire a lawyer, you can bet they will check LinkedIn, Facebook, Twitter and other social media channels to read what attorneys say about themselves—and what others say about them. A successful modern lawyer needs to be connected to this conversation. To be out of sight on social media is to be out of mind.

Womble Bond Dickinson attorney Kurt Weaver and Digital Marketing Manager Katie Briel take an in-depth look into the importance of social media in legal marketing—and how attorneys can best leverage social media to build their brands—in a new Thomson Reuters Westlaw article. As Weaver and Briel write, “No lawyer can ignore the mechanics, scope or impact of social media without risk.”

In the article, Weaver and Briel explore such topics as:

  • Why social media requires every attorney’s attention;
  • Getting started on social media;
  • Understanding the benefits and risks of social media for lawyers;
  • Finding a voice and an audience;
  • Picking the right content to share;
  • Complying with ethical best practices; and
  • Learning when and where to post.

Click here to read “Lawyers Can No Longer Be Anti-Social”.

Kurt Weaver is a veteran mass torts trial attorney. He has defended consumer products manufacturers in 12 high-stakes personal injury jury trials (each going to verdict) in recent years. Millions of dollars were at stake in each of these cases, and Weaver served as first chair at trial in 11 of the 12.  In addition, Weaver leads Womble Bond Dickinson’s Food, Beverage & Agriculture Team. He counsels agricultural product and consumer goods companies on labeling and marketing issues and provides guidance to food industry clients on such issues as food-borne illness responses and marketing to children.

Katie Briel has more than 10 years of experience in social media and integrated marketing. As Digital Marketing Manager for Womble Bond Dickinson, she works to find new and creative ways to get business law content in front of the right audience, to help redefine what that audience could and should look like for the future, and help to define what “innovation” is within the legal industry.