DANA POINT, CALIF.—Attorney Kevin Lyn and Directors of Client Service Stephanie Hinrichs and Maggie Watkins represented Womble Bond Dickinson at the 26th Annual Marketing Partner Forum, held Jan. 23-25 in Dana Point.

Both Lyn and Hinrichs spoke on panels at the Marketing Partner Forum. Lyn, the Chair of the firm’s Diversity & Inclusion Committee, took part in a discussion on “Great Expectations: Enhancing Associates & Diverse Lawyer Representation in Business Development”. The discussion centered on ways that law firms can collaborate with their clients to ensure the right blend of experience and talent.

Panelists also included Theresa DeLoach, Senior Business Development Manager at Jenner & Block LLP; Evan Parker, Managing Director—Analytics at LawyerMetrix; and Tyrone Thomas, Associate General Counsel of Invenergy LLC. Jan Anne Dubin, Founder & Chief Executive Officer of Jan Anne Dubin Consulting, moderated the discussion.

Hinrichs was a panelist in a discussion on “Time and Tide: Examining the Maturing Sales Team Presence in Law Firms”. Key discussion points included:

  • Building a compelling business case to combat partner/executive skepticism;
  • Understanding the best professional sales profile for your firm;
  • Identifying appropriate reporting structures for sales personnel; and
  • Establishing goals and quantifiable success for the first year and beyond.

Joining Hinrichs were Erin Dimry, Chief Business Development Officer at DLA Piper; Greg Fleischmann, Chief Marketing Officer at Lowenstein Sandler LLP; Hans Haglund, Chief Commercial Officer at Eversheds Sutherland (US) LLP; and Darryl Cross of Intapp. Silvia L. Coulter, Principal at LawVision Group, LLC, moderated the discussion.

The Marketing Partner Forum was presented by Thomson Reuters’ Legal Executive Institute.

Annual Marketing Partner Forum

Annual Marketing Partner Forum