Articles and Briefings
Kyle Kessler Interviewed in AdExchanger Article on What to Expect From Trump’s New FTC Chair
Mar 10 2025
Contributors
Kyle Kessler was interviewed by AdExchanger about the future of the Federal Trade Commission (FTC) under new chair Andrew Ferguson.
Kessler shared that while Ferguson is expected to take a more business-friendly approach than his predecessor, Lina Khan, consumer protection will still be a priority, particularly in areas like children’s data and ad tech. As Kessler noted, “He’s not just going to put his feet up on the desk and be like, ‘Congress, do your thing. I’m taking a nap.’” However, she also pointed out that enforcement actions will likely be more limited. Kessler advised ad tech companies to stick to fundamental data collection principles, which remain consistent across administrations.
Read the full article here. (Subscription may be required)
