No doubt, e-cigarettes are a fast-growing business. But like traditional tobacco products, they fall under FDA regulation and recently, the FDA has exercised that regulatory authority. These FDA regulations include overseeing the advertising and marketing of Electronic Nicotine Delivery Systems (ENDS), and this impacts radio and TV broadcasters. Womble Carlyle Telecom attorney Gregg Skall addresses these issues in a new column at All Access.

The FDA’s new regulations prohibit the sale of ENDS to people under 18. Skall said the FDA also requires specific, graphic health warnings to accompany all advertising, including new media such as Web pages, text messages and social media.

Click here to read “The FDA Tobacco Deeming Rules are Here” at All Access.

Gregg Skall represents broadcasters and other parties in their regulatory dealings before the Federal Communications Commission and in their commercial business dealings. He serves as Washington Counsel to several state broadcaster associations. He also works with telecommunications companies and with radio device manufacturers to obtain FCC approvals and to assure regulatory compliance. Skall is a frequent author on broadcasting and the law and is published in All Access, where his column “FCC Uncensored” is a regular feature.

Follow Gregg Skall on Twitter at @commlaw