Subsidiaries of larger companies who are preparing to file a trademark application may want to think twice before deciding who to list as the Applicant.

In a new article at, Womble Carlyle Trademark attorney Emily Scheible examines the case of Noble House v. Floorco. In thise case, the United States Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) issued a precedential decision canceling the trademark registration of a subsidiary because the parent company was the only one using the mark.

Click here to read “TTAB Agrees with Parents Everywhere: Children do not hold the Control—Noble House v. Floorco” at

Emily Scheible guides clients in establishing and protecting trademarks. Scheible regularly counsels clients in trademark prosecution, including preparing and filing trademark applications and trademark renewals with the US Patent and Trademark Office. She practices in Womble Carlyle’s Atlanta office.