Asmah is the firm’s first point of contact for all CSR related activity in the UK. Together with the CSR Committee, Asmah is responsible for determining the firm’s corporate objectives for CSR, providing expertise, advice and direction.

Asmah works closely with the firm’s CSR Steering Committee which is responsible for driving the firm’s CSR programme and strategy. The overreaching objective is to ensure that the firm gains maximum value from its investment into CSR for all the firm’s stakeholders, which include its employees, clients and charity community partners.

Day-to-day responsibilities include developing policies, building relationships internally and externally with partner organisations; implementing and co-ordinating a range of activities and initiatives designed to have a positive impact on the firm's employees, clients, the environment and local communities.

Asmah is responsible for ensuring all strands of the CSR programme (Charitable Giving, Volunteering, Pro Bono, Equality and Diversity, Environmental, Workplace and Marketplace) are all aligned with one other, and with the firm’s objectives and values.