Asmah is the firm’s first point of contact for all Responsible Business related activity in the UK. Together with the Committee, Asmah is responsible for determining the firm’s corporate objectives for Responsible Business, providing expertise, advice and direction.

Asmah works closely with the firm’s Responsible Business Steering Committee which is responsible for driving the firm’s Responsible Business  programme and strategy. The overreaching objective is to ensure that the firm gains maximum value from its investment into Responsible Business for all the firm’s stakeholders, which include its employees, clients and charity community partners.

Day-to-day responsibilities include developing policies, building relationships internally and externally with partner organisations; implementing and co-ordinating a range of activities and initiatives designed to have a positive impact on the firm's employees, clients, the environment and local communities.