Bond Dickinson is sponsoring the Best Multi-channel Experience of the Year award at the inaugural Retail Insider ‘Transforming Retail’ Awards 2017.

The awards, which will take place on 4 October at Sourced Market in Marylebone, London, showcase the best examples of innovation across the retail sector bringing together 19 finalists across six categories.

Gavin Matthews, Partner and Head of Retail and Consumer Goods, said: "Huge congratulations to all the finalists at this year's Retail Insider Awards and particularly to Farfetch, GoInStore and Starbucks Mobile Order & Pay for being shortlisted for Best Multi-channel Experience of the Year award. All three businesses have been recognised for offering their customers unique experiences that continue to enhance multichannel retailing and enrich the customer journey."

Click here for further information about the awards and read more about the shortlist below.

Farfetch ‘Store of the Future’ platform

Farfetch, the fashion retailer, has developed an operating system for stores-based retailers to help them create a much more digitally-focused multi-channel eco-system. The ‘Store of the Future’ platform links the online and offline worlds, with data running seamlessly between the channels. Underpinning the platform is the ability for brands and boutiques to collect information on how their customers are behaving, including browsing, when they are in-store in exactly the same way that they collect data from their actions online, including product searches.


GoInStore bridges the gap between offline and online experiences, connecting website visitors with available in-store experts, using a live video stream with two-way audio. By creating an in-store experience for online customers, GoInStore drives conversion rates, AOVs and leverages retailers’ physical presence. 

Starbucks Mobile Order & Pay

Starbucks continues to set the benchmark for seamlessly integrating the mobile and in-store experience through its massively popular Mobile Order & Pay, which allows members of its Rewards programme who have downloaded the app to order their drinks and pay via their mobile device and then collect from store.

With over 70 specialist legal experts in our retail sector group, our practice is truly reflective of the speed of change and growth within the sector. Clients include three FTSE All Share Companies. awards